Cadillac's new alpha-numeric scheme has entered the crossover and SUV space, with the brand's future offerings to be dubbed XT. However, like the Lincoln Navigator to the MKs, the Escalade will keep its name among the CTs and XTs.
According to Forbes, Cadillac CMO Uwe Ellinghaus says both CT and XT models will have a number appended at the end of the designation to signify the size of the vehicle in relation to the rest of the lineup. The designations — created a year ago by Ellinghaus soon after becoming the brand's CMO — form a framework for Cadillac to expand and overhaul its lineup while also eliminating consumer confusion on the showroom floor:
It's a logical thing to give some mental space like this in your naming scheme. So many other brands have done that sort of thing, across industries. It's not rocket science. It doesn't fit our immediate business needs, but this simple logic will help us build this brand and enhance recognition over the long term.
One exception to the new scheme is the Escalade. According to Road & Track, product manager Dave Schiavione explained that there had been a plan to move the SUV onto the Lambda crossover platform, but was punted because Escalade owners wanted their SUV — with all of the power, towing capacity and other associated aspects — to remain an SUV. Representative David Caldwell summed it up as such:
Escalade remains. No reason to mess with it. Everything you say about it is valid.
The premium SUV will likely remain the brand's default halo vehicle until the flagship CT6 arrives in the near future.
The post Cadillac Escalade Keeps Its Name, Other SUVs, CUVs Christened XT appeared first on The Truth About Cars.
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