Though one can already purchase a hybrid from Hyundai — the Sonata Hybrid, to be exact — the South Korean automaker is now planning to follow in the footsteps of Toyota and Honda by building a hybrid that always was from the get-go.
Reuters reports the Korean Prius will add onto Hyundai's green portfolio, which also includes the Tucson Fuel Cell FCV, as well as act as a hedge against ever-tightening fuel economy and emissions standards. CEO Kim Choong-ho explained as much during the launch of his company's latest premium sedan, the Aslan:
We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars.
Hyundai won't be alone in bringing a new dedicated hybrid to market; Ford plans to do the same on a compact platform by 2019. Kim did not offer a timetable or other details about Hyundai's hybrid, however.
The post Hyundai Developing Dedicated Hybrid To Battle Toyota Prius appeared first on The Truth About Cars.
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