As you all know, the TTAC Zaibatsu prides itself on not having to worry about things like upsetting brands for telling it like it is for a given product. Of course, this does sometimes mean we get blackballed by said brands for not drinking the Kool-Aid, but we have our ways around those roadblocks.
Alas, Edmunds doesn't have those ways, resulting in a series of ads retracted after a number of dealers took issue with the content.
According to AdAge, the automotive research site created a series of ads parodying outdated sales techniques that made car-buying a headache for quite a few; the headache hasn't gone away, with 83 percent of consumers surveyed in 2014 by Edmunds would like to do away with negotiations altogether.
The parodies focused on a supermarket cashier using said techniques to persuade shoppers to haggle for their purchases. The results were filmed via hidden camera, then posted on YouTube.
Alas, it was not to last: A number of its partners found little humor in the adverts, feeling they undermined their relationship with Edmunds. A few showrooms went as far as to unsubscribe from the site's portfolio of services.
Though it had no intention to take the series down at first, Edmunds relented. President Seth Berkowitz said the series "missed the mark," and that the company would go back to improving the car-buying process with its dealer partners "for car shoppers around the country."
The post Edmunds Retracts Haggling Parody Amid Dealer Outcry appeared first on The Truth About Cars.
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