Sunday, January 11, 2015

Cain’s Segments: Minivan Sales In America In 2014

2015 Toyota SiennaRefreshed for MY2015, the Toyota Sienna was America's best-selling minivan in December 2014, the second consecutive month in which the Sienna topped its category.


• Chrysler's vans are the two top-selling minivans

• Minivan sales hit six-year high


But 2014 was not the year of the Sienna, nor was it a year in which the Honda Odyssey could repeat as America's best-selling minivan. Windsor, Ontario-built twins, the Chrysler Town & Country and Dodge Grand Caravan, ranked first and second, respectively, in U.S. minivan sales in the 2014 calendar year.

Together they earned 49% of the U.S. minivan market in 2014. That was up from 46% in 2013 when the Grand Caravan and Town & Country ranked second and third in the category.

The Volkswagen Routan disappeared in 2014; the Mazda 5 quickly approached its forthcoming extinction. The Nissan Quest was increasingly ignored. The Honda Odyssey slid from first to fourth in the category as year-over-year volume fell 5%.

Yet the size of the overall U.S. minivan market grew 4.5% to the highest level since 2008, when 13% of the minivan category's sales were generated by nameplates which no longer exist.

Minivan
Dec.
2014
Dec.
2013
%
Change
2014
2013
%
Change
Chrysler Town & Country
10,709 9,737 10.0% 138,040 122,288 12.9%
Dodge Grand Caravan
11,253 11,226 0.2% 134,152 124,019 8.2%
Honda Odyssey
10,368 12,107 -14.4% 122,738 128,987 -4.8%
Kia Sedona
2,997 501 498% 14,567 7,079 106%
Mazda 5
759 1,167 -35.0% 11,613 13,884 -16.4%
Nissan Quest
685 868 -21.1% 9,833 12,874 -23.6%
Toyota Sienna
11,688 9,380 24.6% 124,502 121,117 2.8%
Volkswagen Routan
284 -100% 1,103 2,109 -47.7%
Total
48,459
45,270 7.0%  556,548 532,357 4.5%

Kia began selling their third-generation Sedona in the fourth-quarter of 2014. 61% of the Sedona's 2014 total was generated in Q4, a period in which year-over-year Sedona volume jumped 524%.

The bigger change to the minivan segment in the next two years, however, won't be the Kia Sedona's rise but rather the means by which Fiat Chrysler Automobiles alters the playing field. For better or for worse.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

The post Cain's Segments: Minivan Sales In America In 2014 appeared first on The Truth About Cars.



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