Aldred: 2018 Opel Adam Could Become A Buick

Buick may want to slap its badge on the face of the Opel Adam, but it will be a while before it has the opportunity to take on Fiat and MINI.

According to Automotive News, Buick/GMC U.S. vice president Duncan Aldred believes the Adam "would make a great Buick," despite the city car not being engineered with the U.S. domestic market in mind. Bringing the Adam up to snuff for American consumers would be "cost-prohibitive" at present, he adds, though the next-gen Adam would be tailored for the market.

The next such opportunity for a Buick Adam would come as early as 2018, which Aldred believes would be another opportunity to change consumer expectations of a brand once associated with senior citizens going to Denny's for the early-bird special. In the meantime, another Opel — the Casacada — is in the process of Americanization, and should hit U.S. showrooms early next year.

The post Aldred: 2018 Opel Adam Could Become A Buick appeared first on The Truth About Cars.

from The Truth About Cars http://ift.tt/Jh8LjA

Put the internet to work for you.

Delete or edit this Recipe