Thursday, January 29, 2015

How Many Pacemans Could Mini Sell If Mini Could Sell Pacemen?

PacemanOr, how many Pacemans could a pace man sell if a pace man could sell pace?

The answer, at least in the United States: not very many.

• 4176 Cooper Hardtops sold in December

• Only 129 Paceman sold in December

• 2014 was the best year yet for the Countryman

Mini won't be extending the Paceman's lifecycle nor will the Paceman be replaced by a next-gen model when the current iteration is put out to pasture. Pacemans arrived in North America in March 2013. The nameplate averaged 243 monthly sales through the end of 2014.

Its best months were in November and December of 2013, when 631 and 650 Paceman sales, respectively, were reported by BMW USA. Mini USA sold 1435 and 2055 Countrymans in November and December 2013.

But by the second half of 2014, Paceman volume was plunging in the United States. Between June and January, year-over-year Paceman sales fell 53%, a loss of 1521 sales for a low-volume nameplate at a low-volume brand.

Most recently, November sales fell 57% and December volume took an 80% nosedive. Only twice in ten attempts did Paceman volume improve on a YOY basis: in April, when sales jumped 78% from 2013's lowest output (95 units) to 169, and in May, when a 21% jump was followed up by June's 41% loss.

Paceman sales chartSo despite the author's guilty-pleasure preference for the Paceman over the Countryman, the two-door high-riding Mini joined the Coupe and Roadster as Mini flops. Roadster sales fell 49% to just 1437 units in 2014. The Coupe was down 62% to 956 sales. This two-seat pair, together with the Paceman, accounted for 8% of Mini's U.S. volume in 2014, down from 13% in 2013.

Mini's overall 2014 U.S. sales results appear troubling, as well, at least at first glance. Following 2013's record-setting volume, year-end sales were down 16% to a four-year low. However, the turnaround for the brand's core Hardtop model, which arrived in third-gen form with full strength in the latter portion of the year, was striking. Fourth-quarter sales of the Hardtop jumped 53% to 9791 units, equal to 58% of the Mini brand's Q4 total. As a result, overall Mini volume improved in each of 2014's final two months despite the Paceman's inability to sell pace, or rather, the Paceman's inability to sell hardly anything at all.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

The post How Many Pacemans Could Mini Sell If Mini Could Sell Pacemen? appeared first on The Truth About Cars.

from The Truth About Cars


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