No longer will Lyft drivers have to worry about their fuzzy pink mustache plushies becoming gross after a day in the rain, thanks to a new upscale display.
Wired reports the transportation network company is switching to a "glowstache" that is attached to a driver's dashboard with magnets, emitting a soft pink glow at night. President John Zimmer says the move is meant to help his company look more mature while still maintaining its friendly, decidedly non-Uber appearance.
The "glowstache" came about after Lyft and design studio Ammunition — famous for their work with Beats By Dre — threw together a number of concepts, from hood ornaments and laser-light window decals, to simply doing away with the 'stache altogether. The end result is meant to invoke the traditional roof-mounted taxi light, but for the TNC era.
Lyft drivers will receive their new 'staches this month.
The post Lyft Replacing Iconic 'Stache Plush With Upscale Revision appeared first on The Truth About Cars.
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