C/D: How did you get into PR?
JV: As a mistake. I was a human-resources guy working at Chrysler and got into marketing, and I was supposed to become the marketing head at Eagle. And the Friday before the Monday my new assignment was to begin, [Jeep/Eagle division head] Joe Cappy said, "Hey, can you do PR instead of marketing?" And I said: "I don't care. What's the difference?" I was 26. I had never even seen a press release. READ MORE ››
from Car and Driver Blog http://ift.tt/nSHy27
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