2014 was the fifth consecutive year in which the Chevrolet Camaro outsold its two key rivals in the United States.
2015, however, could present far different results.
Leading up to the sixth-generation Mustang's arrival, the Camaro led the Mustang by nearly 11,000 sales through the first ten months of 2014.
• Second-best year for fifth-gen Camaro
• Mustang was on a roll at the end of 2014
• Challenger growth continues in sixth consecutive year
But Ford sold 8728 Mustangs in America in November, a 62% year-over-year improvement, basically double the number of Camaros sold that month.
By the end of December – when Mustang sales shot up 66% to 9511 units – the gap was closed to 3662 units. That was nearly on par with 2013, when the Camaro ended the year 3381 sales ahead.
While much of the Mustang's late-2014 success can be attributed to the hyped MY2015 car's arrival, these big numbers did appear at the onset of winter. Prime Mustang buying season typically revolves around the months of May and June. In 2012, for instance, the last time Ford sold more than 80,000 Mustangs in America, one-quarter of the nameplate's total year-end sales occurred during May and June.
In other words, we may not grasp the car's full potential for marketplace success in its home market until the end of 2015's second quarter.
| Subcompact | 2014 | 2013 | % Change |
| Chevrolet Camaro | 86,297 | 80,567 | 7.1% |
| Dodge Challenger | 51,611 | 51,462 | 0.3% |
| Ford Mustang | 82,635 | 77,186 | 7.1% |
| — | — | — | — |
| Total | 220,543 | 209,215 | 5.4% |
Meanwhile, sales of the fifth-generation Camaro climbed to the second-highest level yet: up 7% compared with 2013, down just 2% from the 2011 high-water mark. Sales of the Dodge Challenger increased for a sixth consecutive year. Admittedly, the gains were marginal. But Challenger volume was down 10% through the end of September before monthly year-over-year gains of 27%, 51%, and 72% closed out the year.
The Challenger and Mustang weren't the only cars to power the category to a massive December, either. The Camaro, though only second in the segment at the end of the year, shot up 32% in December, indicating that if the newer Mustang and Challenger stole any sales from the Chevy, GM managed to find many more elsewhere. The trio jumped 55% to 21,077 units in December, equal to 3.1% of the overall passenger car market.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
The post Cain's Segments: American Muscle Sales In America In 2014 appeared first on The Truth About Cars.
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