As Mercedes-Benz USA prepares for its two-year move from New Jersey to Atlanta, the question is how the city scored this win in the first place. Turns out Atlanta is pushing its own brand as that of an automotive industry hub for the Southeastern United States.
Autoblog reports Atlanta has become a home for a handful of automakers from around the globe, including Porsche, Kia and General Motors. At present, around 250 industry-related companies call the Southern city home, the majority comprised of suppliers.
Those suppliers have chosen Atlanta as their base for strategic purposes: close enough to the OEMs to have a relationship, but far enough away that they don't have to compete for resources, nor be reliant on a single company for business. In turn, the OEMs are heading south to increase their presence over regional operations, as well as to have a more hands-on approach over its suppliers, per a report by the Center for
As far the city's growing niche goes, the OEMs are focused on furthering ties with their suppliers and sending more white-collar jobs to Atlanta over building new production facilities throughout the region. Georgia, meanwhile, is preparing for the future to come with an initiative to help college students better compete in the industry over the next decade.
The post Atlanta Grows Into Role As Automotive Industry Hub appeared first on The Truth About Cars.
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