Any Color You Like, As Long As It’s White

For the third consecutive year, consumers around the world prefer to paint their world in white when they shop for their chariot of choice.

The Detroit Free Press reports that data gathered by Pittsburg, Penn.-based PPG Industries shows the color of snow, clouds and canvas is popular among one in every four car purchasers, continuing a streak that began three years earlier when the shade knocked silver off the top of the mountain after a decade-long dominance. In North America, the color has 21 percent of the color market, while black, gray and silver hold a collective 41 percent.

Of course, so much white can cause one to go snowblind after a time. Thus, consumers in the United States are also looking over various shades of red and blue (unless its a minivan; gold and beige still rule the lot there). Over in Southeast Asia, Chinese and Korean consumers can expect to color their world in sparkling shades of pink, purple, gold, and more traditional colors.

For those who can't get enough of the No. 1 best color in the world however, PPG's manager of color styling, Jane Harrington, has some encouraging words to offer:

We see growth in the variety of whites being offered to consumers. There are pearly whites for luster, crisp whites, creamy ones and degrees of sparkle and light.

The coatings manufacturer will unveil their latest creations in November, though most automakers will select up to 20 hues for their color palates; you can bet on at least four to be white, black, gray and silver, as usual.

 

from The Truth About Cars http://www.thetruthaboutcars.com

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