Every year, automotive paint suppliers make a big deal about their annual color "forecast," which has all the variability of weather in San Diego. Black and white, along with their gray and silver offspring, always dominate. This is why the paint business is only slightly more exciting than watching it dry. Oh sure, the suppliers will dream up dozens of new shades and hues every year, using actual colors. This year BASF rolled out 65 of them, with catchy palette names like "Multiverse," "Syncopace," and "Dequalize," whatever any of those mean. Not that it matters: BASF's own survey shows that 60 percent of consumers drive vehicles of a "neutral color," like our dark gray 2013 Honda Accord Sport. READ MORE ››
from Car and Driver Blog http://blog.caranddriver.com
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