Mitsubishi announced that it will cut the sticker price of its i-MiEV electric car by 20% for the 2014 model year, following price cuts at other automakers that sell EVs. The '14 i-MiEV will start at $23,845 including destination charges when it goes on sale next spring. That's a $6,130 reduction from the previous 2012 model, which sold so slowly that Mitsubishi didn't offer a 2013 model year i-MiEV so they could sell down unsold units.
After the $7,500 federal tax credit still in effect, the base i-MiEV will cost $16,345. The base i-MiEV will also be upgraded with aluminum wheels, a quick-charging port, audio speakers in the back doors, heated front seats and side mirrors and leather for the steering wheel and shift knob as standard equipment.
Earlier this year Nissan, GM and Ford significantly reduced the prices of the Leaf, Chevy Volt and the Focus Electric. A Mitsubishi spokesman said that the new low price would allow the i-MiEV to compete with gasoline powered subcompacts as well as other EVs.
"The EV and the general subcompact landscape has changed with various models being introduced, including the Mirage, and after evaluating the market condition we've decided to position the i-MiEV pricing competitively within the subcompact segment" the spokesman said Tuesday. Mitsubishi's Mirage subcompact recently went on sale with a base MSRP of $13,790.
Mitsubishi sold just 12 i-MiEVs in November, with year-to-date sales of the car totaling 1,018 .
from The Truth About Cars http://www.thetruthaboutcars.com
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