Tuesday, December 24, 2013

Citroën Bestows First Premium DS Model Upon China

2014 Citroën DS 5LS 04
Unveiled at a special event in Paris last week, Citroën's DS 5LS is the French automaker's first premium variant of the DS sub-brand. Don't expect to park this one at the Louvre, however; the DS 5LS is destined solely for the Chinese market.

The 5LS will be the second DS model built at Citroën's new factory in Shenzhen after the DS5, and will be followed by a China-exclusive SUV and the new DS3 later on in 2014, as well as a larger executive sedan based on the DS9 concept in 2015.

Unlike its hot-hatch brethren, the traditional sedan was made with the Chinese market (and German competitors, such as the Audi A3 Saloon and Mercedes-Benz CLA) in mind. Thus, it measures 185 inches with a 106-inch wheelbase — perfect for party members being chauffeured from Bejing to Macau for a bit of gambling — has a 16-cubic foot trunk, and the interior is filled with opulent materials and high-tech goodies including reversing camera, massaging seats, and air purification.

Under the hood, the front wheels will be driven by either a 1.6-liter turbo providing around 160 to 200 horsepower or a 132-horsepower VTi, with power directed by a six-speed automatic transmission in the 1.6-liter options.

The DS sub-brand aims to move 200,000 units by 2015, along with bringing its home factory up to full capacity. Fifty DS Stores are also planned to open in the largest cities in China in an effort to drive more interest in the 5LS and subsequent models.

The 5LS will make its home market debut during the 2014 Beijing Auto Show this coming April.

2014 Citroën DS 5LS 01 2014 Citroën DS 5LS 02 2014 Citroën DS 5LS 03 2014 Citroën DS 5LS 04

from The Truth About Cars http://www.thetruthaboutcars.com

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