Sunday, December 15, 2013

Mercedes to U.S. Dealers: Expect Fewer CLAs For Now

2014 Mercedes-Benz CLA

Due to high demand from customers jumping aboard the CLA bandwagon, Mercedes-Benz has warned dealers in the United States that supply of the new four-door coupe will be limited for the first half of 2014.

The popularity of the CLA helped the Stuttgart automaker widen its lead in the U.S. over the Bavarians at BMW while also bringing in a younger demo to the showroom; the median age of a CLA lessee is 46, while 57 is the age of majority for Mercedes overall.

In the meantime, supply of the front-driven coupe will be tight up through June 2014 as the factory screwing them together is at maximum capacity.



from The Truth About Cars http://www.thetruthaboutcars.com

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