What We See: In this digital pre-roll—that's the jargon used to describe the ads that you have to endure before you get to see what you really want to watch—we see a target-shopper age-appropriate actor dressed in a target-shopper age-appropriate outfit in front of a Corolla S sedan that's shot from that low, three-quarter front angle that makes any car look good. After a silly, target-shopper age-appropriate intro ("I get it, you've got places to go, kittens to see"), he suggests that instead, you "GO FUN YOURSELF. "Say whaaaaa? F bombs away! Then he pops into frame from the right side of the screen and instructs you to click on the car, not the Skip Ad button. By doing so, he promptly blocks most of another super that says something no one will read or remember, and then the whole scene morphs into Toyota's 1964 World's Fair globe–inspired mega ball umbrella logo.
What We Think: Go Fun Yourself? How juvenile! How inappropriate! How wonderful! And you thought only Guy Fieri could get away with double-entendre ear-teasers like "Shut the front door," "Mutha fatha," and "Kiss my asparagus." No, this slogan isn't for everybody, and I'm sure that some viewers—even in the Corolla's young target demographic—will find this campaign as offensive as the Breaking Bad action figures that were recently banned from Target (I love mine, by the way).
But, hey, it's a jungle out there and cutting through the clutter gets tougher every week, so I say go for it. The spot (along with two similar ones) was created by Saatchi & Saatchi New York, but it really trickled down from the Toyota Aygo commercial created for the European market by Saatchi London this summer. But they weren't the first to use the line either: Go Fun Yourself was the debut album for Super Happy Fun Club way back in 2011. Of course, you might not find that relevant, to which I say—wait for it—"Go fun yourself."
RATING: 5 out of 5
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Award-winning ad man–cum–auto journalist Don Klein knows a good (or bad) car commercial when he sees one; this is his space to tell you what he thinks of the latest spots. The ad's rating is depicted on a scale of one (terrible) to five (transcendent), but everyone has an opinion when it comes to advertising, so hit Backfires below and tell us what you think, too. And be sure to read more of Don's advertising critiques here.
from Car and Driver Blog http://ift.tt/nSHy27
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