Tuesday, March 4, 2014

Fiat, Abarth Likely To Receive Mazda-Based Roadster Over Alfa

2011_Mazda_MX-5_PRHT_--_04-28-2011

Long rumored to wear the Alfa Romeo badge, the next-generation Mazda MX-5 may instead don a Fiat or Abarth necklace in 2015 if Fiat Chrysler Automobiles CEO Sergio Marchionne has the last word.

Automotive News reports sources close to the project stated product planners from Mazda and Fiat met recently to discuss a roadster based upon the MX-5. Fiat's planners are looking for a way to maintain the supply partnership deal with the Japanese automaker, lest the break-up leave Fiat in the red through 2016, when they hope to return to the black in their native Europe.

As for why, Marchionne has proclaimed that no Alfa will be made outside of Italy so long as he is CEO, a statement reinforced as recently as the 2014 Detroit Auto Show; Marchionne plans to head FCA until 2017 at the earliest.

The so-called heir to the throne abdicated by the Fiat Duetto Spider made famous by the film "The Graduate," the Italo-Japanese roadster may find a home with Fiat or Abarth, too underpowered be paired with Ferrari or Maserati, while Lancia retreats into its home market as a one-model brand by the end of 2014.



from The Truth About Cars http://ift.tt/Jh8LjA

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