"What, we're supposed to sleep in tents or something?"
Ferrari's image is everything, but for a brand that famously measures who can buy its cars, who can license its logo, and strives to ensure it's seen as the best of the exotic-car set, a kerfuffle in Southeast Asia is threatening to upset those efforts. As NBC reports, the Malaysian Grand Prix is descending upon Kuala Lumpur this weekend, and in an unfortunate coincidence, Ferrari's F1 team booked up rooms in the same hotel housing the families of the missing Malaysian Airlines flight 370 passengers.
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Now, while NBC's report makes it easy to look at Ferrari as the cold, unfeeling company bent on getting its previously booked rooms at any cost, that might not necessarily be the case. As F1 boss Bernie Ecclestone pointed out to NBC, the hotel rooms Ferrari booked would have been reserved well before the Malaysian Airlines disappearance two weeks ago, and it isn't immediately clear whether the missing passengers' families were removed at Ferrari's behest, or whether the F1 team even knew that's where the families were staying. Also, the hotel itself could have handled the whole incident without Ferrari knowing.
The families were stationed at the hotel to await news of their loved ones, who, if the latest reports are accurate, likely have perished. Malaysian Airlines is moving the displaced families to a different hotel in the area.
from Car and Driver Blog http://ift.tt/nSHy27
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