Finish the following sentence: "The only General Motors product to consistently meet or beat the imported competition over the past twenty years has been the ______."
No, not the Malibu Eco! The Corvette!
I was part of the team at Road&Track that chose the Corvette as the Performance Car Of The Year. Believe me, the C7 is a world-class product. And it's selling like one. How could GM possibly screw this situation up?
The answer's simple: they can raise the price. Our sister blog, AutoGuide, reports that the base price of the Corvette is set to increase from $51,995 to $53,995, a report that we were able to confirm on the Chevrolet website. That's just a four percent bump, not the end of the world. But there's worse news ahead: the must-have Z51 package is being bumped from $2,800 to an even four grand, so the base Z51 is now $57,995. That's dangerously close to the $64,725 cost of a new Porsche Cayman S. It's also far closer than a Cayman S would be to a Corvette Z51 on any racetrack longer than my driveway.
The fact of the matter is that nothing performs like the C7 for the price. However, the bump speaks volumes about how GM views its customers in general and its Corvette customers in particular. Many of them are long-time loyalists who have been waiting patiently for supply to match demand. Soaking them for an extra four grand? That's not exactly like a rock.
from The Truth About Cars http://ift.tt/Jh8LjA
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