Monday, January 27, 2014

VW U.S. Sales Chief Trivieri Gone After Sales Decline in a Growing Market

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Following the departure of Volkswagen Group of America CEO Jonathan Browning, VW of America has disclosed that another high executive will be leaving the company. Frank Trivieri, the Volkswagen brand's executive vice president of sales since 2011 is no apparently history at the company. Trivieri, 51, leaves VW following a year in which VW's U.S. sales declined 7% in a market that grew by 8%, amid reports of strained relationships with American dealers.

U.S. VW dealers were not happy with a revised "stair-step" bonus program that Trivieri initiated last year, which tied profits on new car sales to hitting specified sales targets.

VW informed dealers of Trivieri's impending departure in a letter released in advance of the National Automobile Dealers Convention, which was held in New Orleans this weekend.

"Prior to our meetings at [NADA], we would like to inform you that Frank Trivieri, Executive Vice President of Sales, has elected to leave Volkswagen of America effective January 31, 2014," VW said in the letter, signed by VW of America COO Mark McNabb. "We would like to take this opportunity to thank Frank for his passion, dedication, commitment and for the numerous contributions he has made to the Volkswagen brand over the past 2.5 years."

Trivieri's replacement was not immediately announced. A VW spokesperson confirmed his departure from the company but wouldn't comment beyond saying, "He will be missed by all of us who interacted with him on a regular basis."



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