Cain’s Segments: Full-Size Trucks In November 2014 – GM Twins Outsell F-Series Again

Full-size pickup trucks generated 13.1% of all U.S. new vehicle sales in November 2014, up from 12.5% in November 2013 thanks to a 10% volume gain.

That 10% segment-wide increase occurred despite a 10% decrease from America's best-selling vehicle line, the Ford F-Series. New F-150s are arriving at dealers now, but overall F-Series volume will be volatile for a few months as the aluminum F-150 takes over from the outgoing model.

The F-Series' share of the full-size category slid from 42.2% in November 2013 to 34.6% last month.

GM and Chrysler Group's Ram more than picked up the slack, while the Toyota Tundra and Nissan Titan stumbled. Chevrolet's Silverado soared to its highest November total since 2006. GMC Sierra sales climbed to the highest November level ever. The same best-ever label can be applied to Ram's November.

Truck	November 2014	November 2013	% Change	11 mos. 2014	11 mos. 2013	% Change
Ford F-Series	59,049	65,501	-9.9%	679,496	688,810	-1.4%
Chevrolet Silverado	42,799	34,386	24.5%	471,918	437,821	7.8%
Ram P/U	35,865	29,635	21.0%	395,567	322,268	22.7%
GMC Sierra	22,544	14,362	57.0%	188,397	166,535	13.1%
Toyota Tundra	9,580	10,010	-4.3%	107,974	101,744	6.1%
Nissan Titan	972	1,180	-17.6%	11,658	14,407	-19.1%
—	—	—	—	—	—	—
Total	170,809	155,074	10.1%	1,855,010	1,731,585	7.1%

GMC has already sold more Sierras through the first eleven months of 2014 than in all of 2013, or any year going back to 2007, for that matter.

With 395,567 sales through the end of November, the Ram pickup range has already exceeded the year-end totals it achieved in any of the preceding eight years. 2014 should end as the Ram's best year since 2004, if not 2003.

Truck	November 2014 Share	November 2013 Share	11 mos. 2014 Share	11 mos. 2013 Share
Ford F-Series	34.6%	42.2%	36.6%	39.8%
Chevrolet Silverado/GMC Sierra	38.3%	31.4%	35.6%	34.9%
Ram P/U	21.0%	19.1%	21.3%	18.6%
Toyota Tundra	5.6%	6.5%	5.8%	5.9%
Nissan Titan	0.6%	0.8%	0.6%	0.8%
—	—	—	—	—
Full-Size Share Of Total Pickup Truck Market	88.1%	88.4%	89.1%	87.7%
Full-Size Pickup Share Of Total Industry	13.1%	12.5%	12.3%	12.2%

November also marked the fourth consecutive month in which the full-size GM twins outsold the F-Series. Undoubtedly, it helps to be at different life stages, but GM still needed to make a conscious effort to take advantage of a unique opportunity to cash in on some available volume. (Or, with incentives assisting, is it time to cash out?)

Through the first eleven months of 2014, Ford has sold 679,496 pickup trucks. Pickup sales at General Motors totalled 665,961 units over the same time period, including 3966 Colorados, 1537 Canyons, 90 Avalanches, and 53 Escalade EXTs.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

The post Cain's Segments: Full-Size Trucks In November 2014 – GM Twins Outsell F-Series Again appeared first on The Truth About Cars.

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