Ssangyong has trademarked two nameplates in America, ostensibly in preparation for an American launch.
Consumer Reports claims that the two models will be known as the Tivoli (the small SUV shown above) and the Luvent (a compact car based on the same platform).
The Tivoli will launch in the South Korean market in January at the equivalent price of $15,000 with a six-speed manual transmission; a six-speed automatic transmission will add about $1,500 to the cost. The base two-wheel drive Tivoli will come with a 125-hp, 1.6-liter gasoline engine. All-wheel drive and a 1.6-liter diesel variant will be available as part of Ssangyong's build plan.
Standard safety features in the South Korean market will include seven air bags, electronic stability control, brake assist, hill start assist, and seat-belt pretensioners. If extreme brake force is applied, the car will automatically illuminate the emergency flashers in the rear taillamp cluster. About 40 percent of the car's body will be made of advanced high-strength steel.
Although Ssangyong's target markets have been in Central America, Eastern Europe, Africa, China, and India, the Tivoli was designed with U.S. crash and emissions certification in mind, Ssangyong sources told Consumer Reports.
While CR notes that Ssangyong has trademarked names in the past without ever making an appearance in America, there have been sustained rumors about a launch for the brand. The brand itself, backed by Mahindra, would likely change its name to sound less Korean.
The post Ssangyong Making Moves Towards US Market Launch appeared first on The Truth About Cars.
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