Tuesday, April 29, 2014

GM Expands Korea Design Center As Part Of Automaker’s Small-Car Strategy

GM Korea Design Center_exterior2

Over the weekend, General Motors opened their newly expanded GM Korea Design Center in Incheon, South Korea, doubling in size to prepare for new tasks related to the automaker's overall plans for the small-car market via its Korean global hub.

Automotive News reports the $40 million investment — part of an overall $7.4 billion investment in GM Korea over the next four years — now boasts a larger virtual reality studio for greater networking with all 10 of GM's global design centers, more studio space and clay modelling mills, an outdoor viewing area with three turntables for displaying new and potential vehicles, and new capabilities in interior and exterior design, including full upholstery facilities.

As a result of the expansion, the GM Korea Design Center is now the third-largest studio in GM's portfolio behind those in the United States and Brazil. The aim behind the expansion is to help bring more international style to designs emanating out of Korea.



from The Truth About Cars http://ift.tt/Jh8LjA

IFTTT

Put the internet to work for you.

via Personal Recipe 680102

No comments:

Post a Comment

Archive