When Johan De Nysschen took over at Infiniti, his first moves were to move the brand's headquarters and revamp its naming structure. That led to a jumble of confusion as industry observers and enthusiasts struggled to make sense of the new naming convention. Fresh off of moving Cadillac from Detroit to NYC, we have word that De Nysschen will implement a new nomenclature for Cadillac.
The first car to use the new convention will be the unnamed flagship, dubbed the CT6. According to Cadillac, the new system "…will only change a product's name when the product itself is redesigned or an all-new model is created."
There's also no word on how this will relate to trucks and SUVs, but surely destroying the Escalade brand equity in favor of some alphanumeric combination is a criminally stupid idea.
The post Meet The New Boss, Same As The Old Boss appeared first on The Truth About Cars.
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