The seemingly perpetual introduction of marginally altered special editions is a business model that makers of low volume exotic cars have seized upon. Development cycles are long, product lifespans even longer and the attention spans of fickle ultra-high net worth consumers is short. By releasing new "Special Editions" every quarter or model year, luxury car makes can give owners a reason to keep trading in their current car for the latest and greatest thing, even if the new model is only superficially different from the base car.
Most of the time, these products offer a distinct paint job, added features, or a bump in power. For the first time, there's a special edition designed to be less hardcore.
McLaren has created the 625C, a detuned version of the 650S with lower power, softer suspension tuning and apparently, minimal cosmetic differences between the two cars, so bystanders don't know that you've gone for the less macho Macca. McLaren claims that the 625C was spurred on by customer demand. But when you're stuck in congested Hong Kong traffic, it's hard to imagine that reduced spring rates and 25 fewer ponies will make an appreciable difference.
The post One Country, Two McLarens appeared first on The Truth About Cars.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment