Chrysler Minivans Here To Stay, But Direction Remains Unclear

With a lock on at least 40 percent of the minivan market, Chrysler isn't going to be exiting the minivan market anytime soon – but they do have to decide on what direction they'll take the next-generation minivan. The company still hasn't decided on whether to kill off the Chrysler Town & Country or Dodge Grand Caravan – or if they should keep both. The Town & Country has a higher average transaction price than the Grand Caravan, and many have suggested that the Chrysler van would be the sole remaining entrant in the lineup. But the Grand Caravan's runaway success (where it ranks among the best selling vehicles) in Canada has given executives some reservations about keeping one model only. Either way, Dodge will have a new crossover to replace the Grand Caravan and Avenger, featuring traditional doors. Any future Dodge minivan would have sliding doors, as expected in the segment. Chrysler CEO Sergio Marchionne told Automotive News that the Chrysler 700C concept minivan would provide a hint at the direction of future minivans, but that some unpopular styling elements would not make it into production. from The Truth About Cars http://www.thetruthaboutcars.com

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