Will there be a Silverado or Sierra ready to battle the Ford Raptor in Baja Valley anytime soon? Not quite, according to General Motors.
Edmunds says GM doesn't have current plans to build a Raptor competitor, despite speculation that Chevrolet and GMC are working on such a beast as of this writing. The brands themselves also won't confirm if the "Badlands" name filed in February with the U.S. Patent and Trademark Office is meant for a high-performance full-size off-road pickup.
Per GM global product development boss Mark Reuss, his company has the capital and a lot of priorties on the table, of which a Chevy/GMC Raptor is among the lowest in priority. Reuss added that he would not rule out such a thing, citing the Colorado ZR2 concept from the 2014 Los Angeles Auto Show as where GM may go if it so chose.
Meanwhile, Buick-GMC vice president Duncan Aldred had this to say about the "Badlands" name:
When you are looking at terms, or names and phrases, the first thing you do, even if it is a speck of an idea, you trademark the name because it can become a legal mine field. If someone says, "I like that," you generally go for it and work out if you might use it later. We've probably got hundreds, if not thousands, of names (we) don't use.
The post Reuss: Low Priority For Ford Raptor Competitor appeared first on The Truth About Cars.
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