Monday, March 30, 2015

Stop Is Cheap: Toyota to Offer Low-Cost Accident-Avoidance Tech

2016 Toyota Avalon Touring

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In what could amount to a minor coup in the safety realm among non-luxury car brands, Toyota has announced that it will make several of its electronic safety features available at a very low cost in its small and mid-size offerings. The safety systems will be bundled in two different packages and come first to the refreshed 2016 Toyota RAV4 and Avalon this fall before spreading to more vehicles by the end of 2017.

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Toyota_Safety_Sense_Table_highres_print

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For $300, the Toyota Safety Sense C system is available for compact cars and combines a pre-collision system, lane-departure warning, and automatic high beams. It uses a camera and laser radar to notify the driver of hazards with an audio and visual alert. If he or she does not respond, it will help mitigate pre-collision speeds by approximately 19 mph if the driver does not apply the brakes on his or her own, and helps provide additional stopping power if the system determines that more is necessary. Toyota says that the pre-collision system covers speeds "at which at least 80 percent of rear-end collisions occur," (i.e. relative speeds of between approximately 7 and 50 mphThe lane-departure alert uses a camera to detect visible white and yellow lane markings and informs the driver with an audio and visual alerts in the event he or she is about to leave the lane. The automatic high-beam system works like most others, using the camera to detect the headlights of oncoming vehicles and the taillights of vehicles ahead, switching to low beams so as not to dazzle other drivers.

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For $500, the Toyota Safety Sense P package available for "mid-size and premium models" includes all of the above plus pedestrian detection and adaptive cruise control, thanks to the fitment of a millimeter-wave radar. Like the pre-collision system, the pedestrian-detection system works at relative speeds of between 7 and 50 mph and can reduce impact speed by approximately 19 mph, Toyota says. The radar cruise-control system works like most others, sensing cars ahead and adjusting vehicle speeds to compensate.

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"The idea is to make them widely available," Toyota spokesperson Cindy Knight told us, "but I can't be more specific at this time." She did point out that Toyota plans to eventually make the systems accessible to some 70 percent of its European customers, so how about that, America?

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2014 Toyota RAV4

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2015 New York auto show full coverage

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