Saturday, March 28, 2015

Chart Of The Day: GM’s U.S. Sales By Brand Over The Last Decade

GM sales by brandTwo weeks ago we published a chart that showed GM's decreasing passenger car emphasis over the last 14 months. Last Saturday, we showed GM's annual U.S. sales volume by vehicle type. This week, we're continuing the GM examination with a look at the brand allotment over the last decade.

Aside from the Chrysler Group, no automaker has undergone such a dramatic restructuring during the last decade. The public face of the GM restructuring, apart from the shuttering of dealerships, congressional hearings, and a revolving door of new faces in the executive's chair, was the dismissal of a number of brands. Hummer, Saturn, Oldsmobile, and Pontiac were killed off. Saab is still kind of a thing, but not GM's thing.

In the U.S., General Motors thus became much more of a Chevrolet/GMC company than it already was. Chevrolet's share of the brand's U.S. volume increased from 58.9% in 2007 to 71.3% in 2012, for example. GMC was responsible for barely more than 11% of GM sales in 2006, a figure which stands at 18% through the first two months of 2015.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

The post Chart Of The Day: GM's U.S. Sales By Brand Over The Last Decade appeared first on The Truth About Cars.



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