Is it possible to apply Colin Chapman's lightness philosophy to SUVs? Lotus believes it could, should the storied automaker enter the game.
According to Reuters, Group Lotus chief Jean-Marc Gales said that his company's next model may indeed be an SUV. However, unlike Jaguar, Aston Martin, Bentley and other high-end luxury brands considering the same, Lotus doesn't intend to follow the leader, instead opting to "reinvent" the SUV in its image:
We'd do an SUV that is very light, very fast on the track and has outstanding handling. I'm a bit torn between an SUV and a four-door sports car — but in the end I can see that the SUV has the bigger market.
An SUV would likely help turn things around for Lotus — now under ownership by Malaysian automaker Proton — having lost $108 million in FY 2014 as Gales, who also handled marketing for Volkswagen and was second-in-command at Peugeot, began to right the ship toward a return to profit by 2017 at the latest.
The post Gales: Lotus SUV Under Consideration appeared first on The Truth About Cars.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment