Cain’s Segments: Full-Size Pickup Trucks – October 2014 YTD

Overall pickup truck sales jumped 10.1% in the United States in October 2014 as six full-size nameplates collectively grew 9.5%. Growth in the overall truck world was aided by 2158 Chevrolet Colorado and GMC Canyon sales (up from 34 a year ago), a 1326-unit improvement from the Nissan Frontier, and the Toyota Tacoma's 5% increase.

But the real money is made with the big boys. Ford predictably lost market share with its F-Series in October as the lineup's core F-150 model changes over to an all-new model for MY2015. GM's twins, the Silverado and Sierra, outsold the F-Series for a third consecutive month and expanded their market share to 36.5% from 36.1% a year ago.

Truck	October 2014	October 2013	% Change	10 mos. 2014	10 mos. 2013	% Change
Ford F-Series	63,410	63,803	-0.6%	620,447	623,309	-0.5%
Chevrolet Silverado	46,966	42,660	10.1%	429,119	403,435	6.4%
Ram P/U	39,834	29,846	33.5%	359,702	292,633	22.9%
GMC Sierra	18,564	16,503	12.5%	165,853	152,173	9.0%
Toyota Tundra	9,525	9,913	-3.9%	98,394	91,734	7.3%
Nissan Titan	990	984	0.6%	10,686	13,227	-19.2%
—	—	—	—	—	—	—
Total	179,289	163,709	9.5%	1,684,201	1,576,511	6.8%

Yet Ram's 33.5% year-over-year increase in volume meant far more in terms of increased market share, as the Chrysler Group's pickup range climbed four full percentage points compared with October of last year. The Nissan Titan held steady at a fairly inconsequential 0.6% – even Toyota Tundra sales are 10 times stronger than the Titan's in a month when Tundra volume slid 3.9%.

As a group, full-size trucks accounted for 14% of all new vehicle sales in October. That's up from 11.8% in the first half of 2014, 11.8% in July, 12.2% in August, and 13.9% in September.

Truck	October 2014 Share	October 2013 Share	10 mos. 2014 Share	10 mos. 2013 Share
Ford F-Series	35.4%	39.0%	36.8%	39.5%
Chevrolet Silverado/GMC Sierra	36.5%	36.1%	35.3%	35.2%
Ram P/U	22.2%	18.2%	21.4%	18.6%
Toyota Tundra	5.3%	6.1%	5.8%	5.8%
Nissan Titan	0.6%	0.6%	0.6%	8.1%
—	—	—	—	—
Full-Size Share Of Total Pickup Truck Market	88.8%	89.3%	89.2%	87.6%
Full-Size Pickup Share Of Total Industry	14.0%	13.6%	12.3%	12.1%

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

The post Cain's Segments: Full-Size Pickup Trucks – October 2014 YTD appeared first on The Truth About Cars.

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