The reasons for the drop of the red line and the steady rise of the grey line on today's chart are perhaps too numerous to count.
Additional product for one brand. Less intervention at another.
A move toward high-riding vehicles helped one brand. A move away from traditional cars harmed the other. These two factors are made all the more apparent when one brand employs a full lineup of SUVs/crossovers and the other has yet to bring its first utility vehicle to market.
One brand's message has been artfully constructed over a few decades; the other's has been muddied for at least a generation.
Both have been labelled as dreadfully unreliable at different points. One brand has had trouble discarding that label; the other has succeeded in spite of it.
Both British brands were Ford-owned but now find themselves under the wing of India's Tata Group.
These lines could yet head in similar directions. Jaguar will begin to sell a crossover and a lower-priced sedan. Land Rover's Discovery Sport could buoy the brand's lower range, as the majority of the company's U.S. sales are produced by the trio of Range Rover-branded products.
At the moment, however, Land Rover USA sales are better than they've ever been thanks to a market which is increasingly keen on this type of vehicle and the brand's broadest product range ever. Jaguar USA, on the other hand, sold nearly 16,000 S-Types in 2002 but might not sell that many XJs, XFs, XKs, and F-Types in total this year.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
The post Chart Of The Day: Jaguar vs. Land Rover appeared first on The Truth About Cars.
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