U.S. sales of small/midsize/non-full-size pickup trucks jumped 19.4% in October 2014, a gain of 3672 units compared with October 2013.
Sales of the Toyota Tacoma were up 5%. Nissan Frontier sales shot up 25%. Not surprisingly, the slowly disappearing Honda Ridgeline was down 35%. GM's new pickup trucks contributed an extra 2158 sales. Even without those additional Colorados and Canyons, the category would have risen 8% despite the Ridgeline's sharp but relatively inconsequential decline.
With those extra GM truck sales, these not exactly small pickups accounted for 11.2% of the overall pickup truck market in October 2014, up from 10.3% a year ago. Overall, pickup truck sales were up 10% in October and have grown 5% this year. We covered the full-size portion of the category earlier this month.
We know that the launch of the new Chevrolet Colorado and GMC Canyon will reveal far greater sales figures over the coming months. They will steal market share. Indeed, they already have. At this early stage, however, they haven't stolen sales – or at least not a sufficient number of sales to slow YOY growth – from the Tacoma and Frontier, as both of those older established pickup trucks posted meaningful gains in October.
The Tacoma's share of this pickup truck sub-segment fell from 65.5% to 57.7% in October. The Frontier's share grew from 27.8% to 29.1%.
Heading into November, Automotive News reports that GM dealers had 4300 Colorados in stock and 1800 Canyons, plus 274,000 Silverados and Sierras. Clearly then, we'll be waiting a while if, in fact, it's possible for us to ever see Tacoma and Frontier-beating numbers from these trucks.
| Auto | October 2014 | October 2013 | % Change | 10 mos. 2014 | 10 mos. 2013 | % Change |
| Toyota Tacoma | 13,010 | 12,351 | 5.3% | 127,739 | 134,123 | -4.8% |
| Nissan Frontier | 6,568 | 5,242 | 25.3% | 61,931 | 51,423 | 20.4% |
| Chevrolet Colorado | 1,491 | 29 | 5,041% | 1,600 | 3,404 | -53.0% |
| Honda Ridgeline | 802 | 1,239 | -35.3% | 12,373 | 14,807 | -16.4% |
| GMC Canyon | 667 | 5 | 13,240% | 683 | 923 | -26.0% |
| Suzuki Equator | — | — | — | — | 448 | -100% |
| — | — | — | — | — | — | — |
| Total | 22,538 | 18,866 | 19.5% | 204,326 | 205,128 | -0.4% |
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
The post Small/Midsize Truck Sales Up 19% In October 2014 appeared first on The Truth About Cars.
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