Back in February, TTAC reported that Ssangyong SUVs may be imported into the United States in the near future, and a report by Reuters confirms that significant steps have been made by parent company Mahindra to further that goal.
According to Reuters, Mahindra is in the midst of conducting a feasibility study for the sale of its products in the American market. Ssangyong vehicles would be positioned as a budget range of SUVs and crossovers. Some models, like the Rexton, use older Mercedes-Benz technology, while the Korando (pictured above) uses newer technology developed by Ssangyong (though likely with the help of outside consulting firms).
While Ssangyong currently markets its vehicles in markets like Australia using the "Boldly Korean" marketing tagline, a U.S. introduction would likely mean a new moniker (one that is more pleasing to American ears) and a whole new branding strategy.
The post Ssangyong May Enter American Market appeared first on The Truth About Cars.
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