Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare.
According to Autoblog, Reuss believes the move to New York will help "elevate" Cadillac's profile onto the radar screens of "some of the people we'd to be on," particularly those on the coasts who are smitten with BMW, Mercedes and Lexus.
With the premium brand now calling the neighborhood of SoHo home — engineering and design left behind in Detroit — Reuss says brand president Johan de Nysschen and marketing officer Uwe Ellinghaus will be able to better re-examine where Cadillac stands in the luxury game.
Meanwhile, GM CEO Mary Barra had this to say to The Detroit News and other reporters after her appearance on a panel at the annual Clinton Global Initiative in New York:
When you look at how important Cadillac is, we need to have that team dedicated — thinking Cadillac day in and day out. When you think about New York, it's the perfect place to be. It's where a lot of luxury is defined. It's trend-setting — so I think it's going to be very, very positive.
The post Reuss: Cadillac Move To NYC Will Elevate Brand Profile appeared first on The Truth About Cars.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment