Tuesday, September 16, 2014

Fiat’s Renegade Revealed

image_5_0

 

What you're looking at is the Fiat 500X, the sister car to the Jeep Renegade and the most important Fiat-brand product in memory.

This leaked shot of the new subcompact Fiat SUV shows what Fiat's third North American vehicle will look like. Expect it to use the FCA 1.4L MultiAir Turbo 4-cylinder engine, along with front or all-wheel drive (though it won't be as rugged as the Renegade Trailhawk's off-road oriented AWD).

Why is the 500X so crucial for Fiat? Simple. The Fiat brand is struggling globally – its push into the American market has been less than successful, and it has little traction outside of South America. Fiat recently idled its Serbian factory (which produces the 500L) due to weak demand, and American dealers are crying out for new product. The small crossover market is the one global bright spot in the automotive industry and this is Fiat's chance to capture some market share in the segment. The Renegade might be a little too bold, brash or "American" for some consumers both at home and abroad. This is FCA's chance to give them an alternative.

 

The post Fiat's Renegade Revealed appeared first on The Truth About Cars.



from The Truth About Cars http://ift.tt/Jh8LjA

IFTTT

Put the internet to work for you.

Turn off or edit this Recipe

No comments:

Post a Comment

Archive