With the departure of Luca Cordero di Montezemolo from Ferrari, Fiat Chrysler Automobiles CEO Sergio Marchionne will become the premium brand's chair next month, with the first order of business being to increase output to satisfy more demand.
Bloomberg reports Marchionne will gradually increase annual output from 7,000 to a potential 10,000 units, proclaiming that by doing so, they would be able to match pace with the desires of Ferrari's customer base, lest its waiting list grows too long "and people get tired." For this year, deliveries are expected to rise 5 percent.
On the same day Marchionne becomes Ferrari's new chair, FCA will begin trading in New York. While Ferrari is linked to the company — and is considered a defining brand for FCA — he says it won't be a key brand over the long term.
The post Ferrari's Annual Output To Increase Under Marchionne appeared first on The Truth About Cars.
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