Last year, Jalopnik's Travis Okulski wrote an article debunking the Pepsi MAX Test Drive commercial. This year, he got a chance to star in a remake — and if Mr. Okulski is to be believed, he didn't receive any advance notice of his star billing.
In the video, you can see Travis gradually come to the realization that something isn't quite right here, at which point he kicks the divider between the front and back seats a few times before checking his seatbelt and holding on for dear life. Jalopnik readers from across nearly the entire autism spectrum are busy analyzing this video to see if it, too, is a fake. I'm inclined to believe Travis when he says that he had no advance knowledge of the thing.
Fans of Jalopnik's former boss, Ray Wert, will be relieved to see that he is now working in the advertising industry. As for the full-disclosure side of things, Gawker Networks is officially claiming that they paid Travis's expenses and that no compensation was paid directly to Gawker or its sites. With that said, if you want to ensure favorable exposure from the Gawker sites for your publicity campaign, and perhaps purchase an indulgence to exempt your content from a sexism/racism/ableism/whatevs expose from Jezebel, it might be a good idea to see Mr. Wert at his new office, posthaste.
from The Truth About Cars http://ift.tt/Jh8LjA
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