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The all new, next generation Ford Mustang will have its world premiere next Thursday, Dec. 5, 2013. Reflecting the fact that for the first time Ford will be selling the Mustang globally, including in right hand drive format, the car will be simultaneously debuted in six cities around the world, on four different continents. For the North American market, Ford will get top billing that day on the ABC television network's popular "Good Morning America" show, broadcasting from New York City, at the same time that the new Mustang will be revealed at events in: Los Angeles, California; Sydney, Australia; Shanghai, China; Barcelona, Spain, and near Ford's world headquarters in Dearborn, Michigan.
The events will be broadcast online at Ford's GoFurtherLive.com site, which lists a starting time of 7 a.m. Eastern time, which is when "Good Morning America" begins. That would be 11 p.m. in Sydney, Australia; 8 p.m. in Shanghai; 1 p.m. in Barcelona, Spain; 7 a.m. in Dearborn, Mich., and 4 a.m. in Los Angeles. Since nobody in LA is going to get up at 4 in the morning to go to a car reveal, there is also going to be a local event there later in the morning at the TCL Chinese Theatre on Hollywood Boulevard at 10 a.m. local time. TTAC will have at least one representative at the Dearborn event.
Lee Iacocca introducing the original Mustang at the New York World's Fair, April, 1964.
Ford marketing head Jim Farley has confirmed that he's going to be outside the United States for the event, though he's been coy about where. His location is rumored to be in Australia
Other than giving the locations, times and the fact that the reveals will happen "nearly simultaneously" Ford isn't saying much though they did say that company execs, dealers and "local influencers" will take part in each of the local events. The event in Dearborn will also have a contingent of Ford employees. The Product Development Center is just across Oakwood Blvd from the Ford conference center that's hosting the reveal.
from The Truth About Cars http://www.thetruthaboutcars.com
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