Wednesday, May 23, 2012

Record Month Expected For May, Except For GM And Ford. Toyota Could Double Its Sales

When new car sales will be announced on June 1, sales could be up by 30 percent, thinks Kelley Blue Book. When sales approach 1.4 million units, or 14.2 million seasonally adjusted annual sales rate (SAAR) in May, Kelley expects GM and Ford to underperform the market, while Toyota could nearly double its sales and surpass Ford in market share.

These projections are based on real time sales data, but they remain projections until the real and hopefully true data come in. One of the reasons for the big jump are two additional selling days in May, and a strong Memorial day weekend.

Sales and market share projections, May 2012, Kelley Blue Book

Sales Volume Market Share
Manufacturer May '12 May '11 YOY% May '12 May '11 YOY
General Motors 245,284 221,192 10.90% 17.80% 20.80% -3.00%
Toyota Motor Co 210,834 108,387 94.50% 15.30% 10.20% 5.10%
Ford Motor Co 209,456 191,529 9.40% 15.20% 18.00% -2.80%
Chrysler Group 161,226 115,363 39.80% 11.70% 10.90% 0.80%
American Honda 139,178 90,773 53.30% 10.10% 8.50% 1.60%
Hyundai Kia 124,020 107,426 15.40% 9.00% 10.10% -1.10%
Nissan NA 96,460 76,148 26.70% 7.00% 7.20% -0.20%
VW 52,364 40,783 28.40% 3.80% 3.80% 0.00%
Total 1,378,000* 1,061,841 29.80% - - -

Toyota and Honda are expected to be up strongly. In May last year, inventory shortages from the earthquake in Japan became a factor. In May 2011, Toyota was down 33 percent, Honda 23 percent. Both are back with a vengeance. Kelley sees Toyota nearly double its May 2011 sales, and expects Honda sales to rise by more than 50 percent.

While GM and Ford are expected to underperform the market with a sales gain around 10 percent, Chrysler is seen continuing its race to the top with a plus of nearly 40 percent.

General Motors, Ford and (surprise) Hyundai are expected to lose market share. Toyota is seen gaining 5 percent of share.



from The Truth About Cars http://www.thetruthaboutcars.com




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