Ram brand to house pickups and chassis cabs; cars and SUVs to remain under Dodge Car brand.
In a move that sounds more like a simple corporate restructuring than any real shake-up, Chrysler announced today that it will be creating a separate Dodge Ram brand to stand apart from the Dodge Car brand.
The creation of the [...]
No related posts.
Ram brand to house pickups and chassis cabs; cars and SUVs to remain under Dodge Car brand.
In a move that sounds more like a simple corporate restructuring than any real shake-up, Chrysler announced today that it will be creating a separate Dodge Ram brand to stand apart from the Dodge Car brand.
The creation of the Ram brand—to be overseen by CEO Fred Diaz, Jr., who, in what sounds like one hell of a promotion, moves from his position as director of Chrysler’s Denver Business Center—stems from the desire of the company’s Fiat overlords to create more separation between light-commercial vehicles and those that are more consumer-oriented. As such, the Ram brand’s portfolio will include both the redesigned-for-2009 Ram 1500, which won our most recent pickup comparison test, and the new-for-2010 Ram Heavy Duty, as well as the Dakota, Dodge chassis-cabs, and whatever’s left of the Sprinter van business before U.S. sales are taken over by its manufacturer, Mercedes-Benz. SUVs such as the Nitro and the next-generation Durango will fall under the purview of the Dodge Car brand, along with the Avenger, Caliber, Challenger, and Charger.
Keep Reading: Chrysler Announces Dodge Ram Brand, Shuffles Some Executives – Car News
No related posts.
No comments:
Post a Comment