The Nissan Versa sedan might be the cheapest car in the U.S., but it isn't holding candle to the cheap lease rates available for the Volkswagen Jetta. Regardless of the almost $4,500 price differential between the two cars in base model trim, Jetta lessees are spending less than half each month compared to the Versa, as low as $39/month at one San Jose, CA dealership.
It's all part of an effort to bring customers in now at a loss to have their attention three years in the future when the German marque has more compelling products to offer.
According to Automotive News, the lease deals are "a sign of how Volkswagen AG is grasping to turn around its fortunes in the U.S."
The leases run for three years and require $2,500 down, making for a short-term commitment to a base model car that's decidedly less of a penalty box than America's cheapest Nissan.
Even with the deals, Volkswagen may have its work cut out for it. The brand is looking to more than double sales in the U.S. before 2018 with a lineup lacking a number of segments currently experiencing the most growth, a midsize crossover in particular.
Volkswagen's current discounts average approximately $3,000 per car sold through April, including cash and leasing incentives.
The post VW Offering $39 Monthly Jetta Leases to Hook Customers in Later appeared first on The Truth About Cars.
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