Monday, June 29, 2015

Volkswagen Introducing ‘Budget-Car Family’ By 2018

Volkswagen Beetles in Paphos Circa March 2015

Once upon a time, Volkswagen lived up to its name by providing a low-cost car for the people. Now, the automaker has plans to do so once more.

CEO Martin Winterkorn told German newspaper Bild am Sonntag Sunday his company would bring "a budget-car family to market in 2018, with an SUV, saloon and hatchback," Reuters reports. Winterkorn added the cars — to cost between €8,000 and €11,000 ($8,932 and $12,225 USD) — would be assembled in China; the original target was between €6,000 and €8,000 ($6,670 and $8,932).

Though the low-cost vehicles are aimed for markets in Southeast Asia, Winterkorn says his company would determine "if this is something of interest for other markets as well." Whether North America is among them, only he and his senior execs know for certain.

(Photo credit: Chris Parker/Flickr/CC BY-ND 2.0)

The post Volkswagen Introducing 'Budget-Car Family' By 2018 appeared first on The Truth About Cars.



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