General Motors has reported 28,218 sales of their new midsize trucks since the Chevrolet Colorado and GMC Canyon arrived late in September 2014. Sales of both trucks have increased every month since arriving at dealers. Colorado volume in February was 177% stronger than it was in November; Canyon sales shot up 194% during the same period.
Neither GM pickup is the top-selling non-full-size truck in America, however, nor can GM yet claim the title when their sales are combined. Since October, sales of the top-selling Toyota Tacoma have increased 10% to 64,093 units.
That's right, Tacoma volume hasn't been hindered in the least by the arrival of new GM candidates.
Nissan, meanwhile, has seen sales of its Frontier – the number two truck before the Colorado took over in January, – rise 13% to 30,934 units over the last five months. Frontier sales have improved in 20 consecutive months.
| Auto | Feb. 2015 | Feb. 2014 | % Change | 2 mos. 2015 | 2 mos. 2014 | % Change |
| Toyota Tacoma | 12,372 | 10,942 | 13.1% | 17,249 | 15,813 | 9.1% |
| Chevrolet Colorado | 6,563 | 1 | 656,200% | 12,505 | 15 | 83,267% |
| Nissan Frontier | 6,106 | 5,791 | 5.4% | 11,974 | 10,722 | 11.7% |
| GMC Canyon | 2,513 | — | — | 4,718 | 1 | 471,700% |
| Honda Ridgeline | 136 | 1,143 | -88.1% | 350 | 2,306 | -84.8% |
| — | — | — | — | — | — | — |
| Total | 27,690 | 17,877 | 54.9% | 46,796 | 28,857 | 62.2% |
Despite the loss of most Honda Ridgeline sales, the segment's February expansion was impressive. The five trucks combined for a 55% year-over-year improvement. Subtract the Ridgeline from the equation and the rate of improvement climbs to 65%. (The sketch below encapsulates what we know about the design of the upcoming second-gen Ridgeline.)
The Colorado and Canyon combined for 32.8% market share. That performance isn't quite as impressive as the February achievement reported by their full-size siblings. The Silverado and Sierra owned 38.6% of the full-size truck segment in February and combined to outsell the segment-leading Ford F-Series.
As for the small/midsize truck category's impact on the overall truck market, the five pickups earned 15% of all truck sales. That figure is smaller than the 15.4% share they acquired in January, but it's far greater than the 11% earned by the Tacoma, Frontier, and Ridgeline a year ago.
North of the border, GM's new trucks did in fact manage to outsell the segment-leading Toyota Tacoma in February. But while Canada's pickup truck market is inordinately large – trucks accounted for 20.1% of all new vehicle sales in Canada last month; 14.7% in the U.S. – the smaller set of five trucks are far less consequential, forming only 6.4% of the overall pickup truck category.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
The post Cain's Segments: Midsize Truck Sales In America In February 2015 appeared first on The Truth About Cars.
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