What you're seeing above isn't the rendered visage of the next Mazda rotary sports car, but the leaked fascia of the new CX-5 crossover. Better get used to it.
In an interview with Automotive News, Mazda CEO Masamichi Kogai shot down the idea of a revived RX-7, RX-8 or RX-anything, stating
"We don't have that kind of vehicle in our future product plan…If you increase the number of segments, then the resources we can allocate to each will decline and that will prevent us from developing truly good products.The company is still in the process of improving its financial structure. We want to focus our limited resources on the Skyactiv products that we have today."
For a small, independent auto maker with limited resources, this is a sound decision. At any given auto maker, there are finite funds that must be allocated across the company for different aspects of new model development (design, engineering, marketing, manufacturing, regulatory concerns, parts, service, retail etc). For an outfit like Mazda, these are best spent on volume models like the CX-5, Mazda 3 and the upcoming CX-3 crossover. All of the "fun" money was likely poured into the next MX-5, which uses a bespoke architecture that cannot be amortized via other models in the Mazda lineup.
The post Mazda RX Successor Gone To The Big Junkyard In The Sky(activ) appeared first on The Truth About Cars.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment