Monday, September 24, 2012

$10,000 Off a Volt, Haters Gonna Hate?

 

The latest from USA Today suggests now is a good time to buy a Chevy Volt, if that's what you really want.  I checked in with former(?) TTAC scribe Captain Mike Solo, currently helping someone lease a Volt, and he says about the same: lease for $270 a month, with $1500 down.  Which includes the government tax credit built into the residual…probably. So what does this all mean?

So far this year, the Volt's outsold half the cars currently on sale.  And while a $40,000 Chevy (that isn't a Vette or a truck) is a hard sell, cash on the hood gets everyone hot and bothered. Especially truck buyers, regularly seeing discounts of $10,000 or more. Sales rise, then fall.  A dealership's floorplan rises, then falls.  Automakers calm down, then heat things up again. And now we know that it's no different with the Volt. Surprised?

Unless you have Ferrari's rabid customer loyalty, this is just the game in action. No matter the Volt's cutting edge technology, no matter what was sold to us in Washington by people no longer in play, it all comes down to the Money, Honey.  And this incentive cycle is just business as usual, so you can decide if the Volt is a success…or a flop.

Off to you, Best and Brightest.



from The Truth About Cars http://www.thetruthaboutcars.com




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