Tuesday, February 24, 2009

Get your priorities straight: Hybrids on the top of Toyota’s list for the U.S.


Don’t expect any Toyota Supras or Celicas anytime soon. Bob Carter, Toyota Division General Manager, said that the Japanese automaker will focus more on hybrid vehicles in its future United States lineup instead of high-performing sports cars.
“It is just a reprioritization of where we think the customer is today and where the customer is going [...]


Don’t expect any Toyota Supras or Celicas anytime soon. Bob Carter, Toyota Division General Manager, said that the Japanese automaker will focus more on hybrid vehicles in its future United States lineup instead of high-performing sports cars.


“It is just a reprioritization of where we think the customer is today and where the customer is going to be 24 and 36 months from now,” Carter said in an interview with Automotive News at the 2009 Chicago Auto Show.



The much anticipated Toyota FT-HS Coupe Concept was expected to enter production by 2011. Carter said that sports car just have a lesser priority on Toyota’s to-do list. Of course, who knows what will happen 24 to 36 months from now.


It was reported earlier this year that a V6 Toyota Supra is scheduled for a 2011 debut.








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