The Chevrolet Colorado and GMC Canyon combined to own 31.8% of the small/midsize U.S. pickup truck market in January 2015, up from near nonexistence one year ago.
This meant the class-leading Toyota Tacoma saw its market share plunge by more than 17 percentage points.
Yet Tacoma sales increased in January, rising 1567 units, or 16%, to 11,409 units, 3262 more than the Colorado and Canyon managed.
Since the new GM trucks became readily available in November, and in the lead-up to the debut of a refreshed 2016 Tacoma, sales of Toyota's sub-Tundra truck have jumped 10%.
Nissan's Frontier hasn't been hurt by the arrival of new GM trucks, either. Frontier sales grew 5.5% in November, 12% in December, and 19% in the first month of 2014.
| Small/Midsize Truck | January 2015 | January 2014 | % Change |
| Toyota Tacoma | 11,409 | 9,842 | 15.9% |
| Chevrolet Colorado | 5,942 | 14 | 42,343% |
| Nissan Frontier | 5,868 | 4,931 | 19.0% |
| GMC Canyon | 2,205 | 1 | 220,400% |
| Honda Ridgeline | 214 | 1,163 | -81.6% |
| — | — | — | — |
| Total | 25,638 | 15,951 | 60.7% |
In other words, if the Chevrolet Colorado and GMC Canyon are stealing sales from the segment stalwarts, they're not stealing many.
No, the Colorado and Canyon are simply assisting in the growth of the small/midsize truck category.
| Small/Midsize Truck | January 2015 Share | January 2014 Share |
| Toyota Tacoma | 44.5% | 61.7% |
| Chevrolet Colorado/GMC Canyon | 31.8% | 0.09% |
| Nissan Frontier | 22.9% | 30.9% |
| Honda Ridgeline | 0.8% | 7.3% |
| — | — | — |
| Small/Midsize Share Of Total Pickup Truck Market | 15.4% | 11.7% |
| Small/Midsize Pickup Share Of Total Industry | 2.2% | 1.6% |
The five sub-full-size pickups – including the lingering Honda Ridgeline – form an increasingly meaningful category in America. But we're still talking small potatoes. They combined to produce 15 out of every 100 new pickup truck sales in January, up from 12 in January 2015. They account for 2.2% of the auto industry's total volume, up from 1.6% in January 2015.
For every one of these trucks sold last month, Ford sold more than two F-Series pickups. (Which might explain why Ford isn't terribly worried about not marketing a newfangled Ranger in North America.) The Chevrolet Silverado easily outsold the whole small/midsize category. Ram's truck lineup, lacking a Dakota, also outsold the Tacoma, Colorado, Frontier, Canyon, and Ridgeline combined.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
The post Small/Midsize Trucks Grab 15% Of January 2015's U.S. Pickup Market, Tacoma Still Rules The Roost appeared first on The Truth About Cars.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment