Chart Of The Day: A Decade Of January Market Share Improvement For Winter’s Auto Brands

Subaru and Jeep are consistently two of America's fast-growing auto brands. Aided by expanding portfolios and clearly understood branding, Jeep volume jumped 41% in 2014; Subaru sales shot up 21%.

Are any two auto brands more easily identified with winter than Subaru and Jeep?

As the U.S. auto industry grew 14% in January 2015, Jeep sales were up 23%; Subaru volume rose 24%. Together, they accounted for 8% of all new vehicle sales in America in the first month of 2015.

Since January may be the most Subaru and Jeep-like month of them all, the accompanying chart showcases their market share improvements in the month of January over the last decade.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

The post Chart Of The Day: A Decade Of January Market Share Improvement For Winter's Auto Brands appeared first on The Truth About Cars.

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