January 2015 was the first month since July of last year in which the Ford F-Series outsold GM's full-size twins, the Chevrolet Silverado and GMC Sierra.
Between August and December, F-Series sales slid 3%, not unpredictably. As Ford became more firmly entrenched in the F-150 transition phase, sales perked up in January 2015. Rising just as quickly as the fast-growing overall full-size truck market, F-Series sales increased to the highest level since January 2004. (F-Series volume in January 2015 was nearly double what it was in January 2010.)
• Ford outsells GM twins for the first time since July
• GM increases market share, Ram loses market share
• Full-size trucks lose a small amount of market share to small/midsize trucks
Though outsold by the F-Series, it certainly wasn't a bad month for the big GM trucks. Their market share improved by more than a full percentage point as the Silverado posted a 25% improvement to 36,106 units.
Ram's truck lineup recorded a 14% year-over-year improvement during a month in which the brand's commercial vans – including the new ProMaster City – accounted for 9% of all Ram sales, up from 4% a year ago.
| Truck | January 2015 | January 2014 | % Change |
| Ford F-Series | 54,370 | 46,536 | 16.8% |
| Chevrolet Silverado | 36,106 | 28,926 | 24.8% |
| Ram P/U | 28,618 | 25,071 | 14.1% |
| GMC Sierra | 12,621 | 11,118 | 13.5% |
| Toyota Tundra | 8,197 | 7,890 | 3.9% |
| Nissan Titan | 774 | 887 | -12.7% |
| — | — | — | — |
| Total | 140,686 | 120,428 | 16.8% |
One in five FCA/Chrysler Group sales in the U.S. in January were Ram P/U-derived. Ford relied on the F-Series for 31% of total FoMoCo sales. General Motors used the Silverado and Sierra to produce 24% of the company's January U.S. volume.
At Toyota and Nissan, of course, it's a different story. During a month in which Nissan outsold Honda, the not-yet-replaced Titan had nothing to do with the brand's big 16% increase.
| Truck | January 2015 Share | January 2014 Share |
| Ford F-Series | 38.6% | 38.6% |
| Chevrolet Silverado/GMC Sierra | 34.6% | 33.3% |
| Ram P/U | 20.3% | 20.8% |
| Toyota Tundra | 5.8% | 6.6% |
| Nissan Titan | 0.6% | 0.7% |
| — | — | — |
| Full-Size Share Of Total Pickup Truck Market | 84.6% | 88.3% |
| Full-Size Pickup Share Of Total Industry | 12.2% | 11.9% |
Less than 1% of Nissan brand sales were Titans. Nissan has big plans for the new truck, but whether they can sell more than 100,000 units per month depends as much on the will of Nissan's rival manufacturers as it does on Nissan's own intentions. The Tundra's 4% improvement, meanwhile, paled in comparison with the Toyota brand's 14% increase. The Tundra brought in 5% of all Toyota/Lexus/Scion buyers in January 2015.
January is traditionally the lowest-volume auto sales month on the calendar. Truck sales this past month were particularly strong, however, with greater overall sales activity not just than January 2014, but more volume than in February of last year, as well. In 2014, total February truck volume was up 19% compared with the prior month.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
The post January 2015 Full-Size Pickup Truck Sales Up 17% – F-Series Outsells GM Twins appeared first on The Truth About Cars.
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